top of page
As the creator incentives content expert at Meta, I joined the Instagram Bonuses team and led content design to revamp the app’s Bonuses UI, launch 9 incentive programs to lift reels production, support the product’s expansion to India, and publish cross-Meta content guidance.
I was the first content designer on Instagram and led end-to-end design to launch the 0-1 Bonuses platform and first 3 incentive programs on Facebook, plus publishing cross-Meta bonuses naming standards.
To capitalize on the popularity of short-form video, I led content design to test an ad format to monetize stories on Facebook.
Published writing
bottom of page