HubSpot

As an Editorial Strategy Co-op, I published 4 highly-trafficked blog articles about sales training, strategy, and tech as part of a larger product marketing campaign, interviewing senior HubSpot leadership and ghost writing for them. I also wrote 2 articles about marketing tech and the GDPR.

Image credits: HubSpot

The General Data Protection Regulation: One Year Later

Ghostwrote a HubSpot Marketing blog piece comparing recent HubSpot research about European/American sentiment towards the GDPR on its one year anniversary when compared to research conducted in 2018.

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Your Sales Training Is Broken. Here’s How to Fix It.

Ghostwrote HubSpot Sales Blog post about how sales teams should be coaching salespeople to enhance their personal abilities. Part one of a four-part product campaign.

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Improve Your Sales Hiring and Transform Your Sales Organization and Success

Ghostwrote HubSpot Sales Blog post on the importance of hiring for diversity, inclusion, and balance in sales. Part two of a four-part product campaign.

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Your Sales Tech Is Destroying Your Relationships With Prospects. Here's What You Can Do About it.

Ghostwrote HubSpot Sales Blog post on why sales technology can be both a hurtful and helpful tool. Part three of a four-part product campaign.

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Sales Incentives Aren't the Only Motivator. How One Company Got Rid of Them

HubSpot Sales Blog post featuring the success story of a HubSpot customer concerning sales incentives and behavior. Part four of a four-part product campaign.

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How to Use Your CRM to Power Your Marketing

Ghostwrote a thought leadership piece for the HubSpot Marketing Blog post about how marketers can also benefit from using CRMs to create a full customer experience.

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